BLACK FRIDAY IS HERE declares a post about a plugin sale.
No. It’s the Wednesday before Thanksgiving. Give things their own time.
The last couple of years have seen the rise of “Black Friday Week” — which makes as much sense as “No-Shave November Year” — followed by several days of “Cyber Monday”, only one or two of which are actually on a Monday. Though of course, the first signs of “Black Friday” begin on about November 1.
This is part of a general temporal smearing of the holidays though. The pumpkin spice frenzy began in August. My mom — a big fan of Christmas — wanted me to have a wishlist ready in September. Stores started selling Christmas decor before Halloween.
I like the holidays generally, but they all have their specific times. Stretching them out to cover 1/4 of the year dilutes them and can make us kind of tired of them before they’ve even happened.
And of course Black Friday seems as if it’s taken over as the second most important “holiday” of the year. I appreciate getting some online deals on things — music software is especially discounted for two or three weeks, even though it’s not something that is frequently gifted — but it kind of indicates where our minds are at as a society.